Celebrating Mother’s Day: A Year Later, Progress with the Pandemic

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Article written by: Alexandra Cohl


Photo by Larry Crayton on Unsplash

Back in August 2020, I wrote a post about pandemic pods and how we could apply them to senior living. Part of that piece included a conversation around “cognitive decline or emotional and mental distress” that elderly folks, in particular, were experiencing due to separation from fellow residents and their families. As the end of 2020 was upon us and we approached holidays like Thanksgiving and Christmas, families were becoming more innovative in how to visit with family, virtually or in person, in the safest way possible--more specifically with a focus on harm reduction. Now, as we approach our second celebration of Mother’s Day within the pandemic, the same approach can be applied. And, yet mothers living in senior living or assisted living facilities and their families have even more options to consider. With the increase in vaccine distribution, the amount of people vaccinated, and the relaxing of guidelines for in-home visits, the possibility of an in person celebration has become more of reality. Depending on the facility, “hugs and kisses are allowed…[though] not at others. Some communities have had to abruptly cancel reunions because of new outbreaks among unvaccinated employees or residents.” Similarly to the winter holidays, much of these decisions will have to be made by each family and with keeping in mind the current guidelines for that facility and the information surrounding vaccines and safe visitations. For the families who are not ready to engage in an in person visit or whose mothers are in facilities with more stringent guidelines, there are so many ways to show love for elderly mothers this holiday. Oakmont Senior Living has provided a helpful list of ideas for thoughtful gifts, such as compiling a video of her grandchildren wishing her a Happy Mother’s Day or a playlist of her favorite songs (specifically great for those struggling with memory loss). Or, if she is like my grandmother, she would greatly appreciate a homemade meal. In addition to those ideas, there have been greater initiatives in place to ensure that mothers do not feel lonely and the other mental distress that can come from isolation such as the “Assisted Living Locators, a nationwide senior placement and referral service, [which] is launching "Mother's Day Messages Of Love.” They will be collecting and distributing cards to senior moms at different assisted living and nursing communities throughout the U.S. If last year has taught us anything, it is that staying connected is of the utmost importance--and it doesn’t have to look like how we always used to envision it to be. We may even find better ways to celebrate.

Photo from Shutterstock.com

Photo from Shutterstock.com

The Women Paving the Way for C-Suite Positions in Senior Living

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Article written by: Alexandra Cohl


How much do you know about the women behind the scenes at senior living facilities? Since it is Women’s History Month and part of this month is about celebrating the achievements of women throughout history, I was curious about how many women were holding high-level positions in this field. Here’s what I found out: while the residents are largely made up of women and “the healthcare workforce is overwhelmingly female, constituting 75 percent of the industry,” that’s not the case for C-suite positions. In fact, in a 2017 statistical breakdown, “under 20 percent” of C-suite positions are filled by women. Truthfully, I was a bit disappointed when I heard that, but not terribly surprised. Lack of representation for women in high-level positions is an issue across many industries. However, there has been progress, and it is specifically encouraging in assisted living facilities. There are organizations like Empower that strive to showcase “the achievements of women in long-term care and senior living” at all stages of their career and research shows that having women in C-suite positions and on boards only improves the company: they “see benefits such as more effective risk management, fewer financial reporting mistakes and fewer shareholder battles.” Of the small amount of women to hold CEO positions, I found out that four of them are already in charge of facilities that are within the top ten in the United States: 

  1. Lucinda M. (“Cindy”) Baier, the President and Chief Executive Officer of Brookdale Senior Living.

  2. Lilly Donohue, CEO of Holiday Retirement

  3. Katie Potter, President and Chief Executive Officer of Five Star Senior Living

  4. Kimberly Lody, President and CEO of Capital Senior Living


Though “of the 115 largest senior living provider companies, only 17.5% are helmed by a female CEO” that not only beats “the national rate of 16%” but they are climbing higher among the rankings within that top list of providers. That is something to celebrate.